Located in the furniture metropolis of Eastern Westphalia , Rosenthal's furniture division was founded in 1972 when it purchased a furniture factory in Espelkamp. Under the name of Rosenthal Einrichtung, it employs a staff of 60 and generates sales of EUR 6m - a small but smart furniture manufactory. Rosenthal Einrichtung focuses on those sectors of superior furnishings where the dividing lines between "business" and "residential" settings are fluid. This includes fitting out elegant, high-calibre workspaces and conference areas, but choice individual pieces also play a role. The aura of the brand and fine furniture is appreciated by those who know how to handle prestige. Noted personalities and renowned institutions and companies worldwide are the proud owners of products made by the furniture manufacturer. After all, exports account for 35 per cent, a cut above the industrial average. All over the world, the image of the Rosenthal name literally stands for design expertise. In this sense, Rosenthal Einrichtung plays a strategic role in the global maintenance and future development of the "brand world of the world class brand" Rosenthal.